HUMAN-LED SYNTHETIC FOCUS GROUP

“Could you join our focus group, Saturday at 2?”Now you open a roundtable —
no recruiting, right now

Convene 4–10 statistically grounded AI personas. You are the moderator: ask questions, call on specific participants to dig deeper, and steer the discussion.

An exploratory pre-research tool — not a replacement for real research.

ROUNDTABLE — 6 PARTICIPANTSLIVE
ROUND 1 · 14:02
Moderator (you)
How do you feel about the rush-hour bus route reform?
Kim Min-ji F · 29 · Mapo, Seoul
One more transfer adds 15 minutes to my commute. It's the transfers, not the fare.
INNER VOICEEveryone keeps talking about fares, but this is the real complaint…
Park Cheol-su M · 34 · Gangseo, Seoul
If the headways are actually kept, I'm for it. The question is whether that promise holds.
INNER VOICEThey promised last year too and broke it. This time it goes on paper.
Moderator (you)
@Jeong Su-yeong, how does this look from a shop owner's side?
Jeong Su-yeong is answering now
@All@Kim Min-ji@Park Cheol-su@Jeong Su-yeongType a question…
WHY

The two hours of listening are short. The weeks of recruiting are long.

01

Recruiting and scheduling

Finding the right participants, then aligning six people’s Saturday afternoons. Half of every focus group is over before it begins.

02

Two hours, once

The question that comes to you afterwards has nowhere to go. Reconvening the same people is harder than the first time.

03

The cost barrier

Incentives, venue, transcription — the cost of a single session means most exploratory questions are simply skipped.

Persona Roundtable replaces the recruiting with simulation.
Open one today, and ask again as many times as you need.

HOW IT WORKS

From recruiting to report, three steps

STEP 1

Recruit

Set a topic and filters — 4–10 census-grounded synthetic personas are sampled as your participants.

STEP 2

Moderate

You are the moderator. Ask the room or call on one participant, and advance the discussion turn by turn.

STEP 3

Analyze & report

Insight summaries surfacing the why, tensions, and trade-offs — plus opinion paths and a full transcript.

PARTICIPANT POOL

A million virtual participants to invite

Beyond sex, age, and region — occupation and income level too. Values and a self-introduction narrative sit on top of the demographics, so each participant speaks from a consistent point of view. You convene 4–10 from this pool.

Kim Min-ji
29 · F · Mapo, Seoul
Designer · ₩2–3M/mo

“I care about the environment, so I prefer eco-friendly choices even in everyday purchases.”

VALUES
Self-directionEnvironment
Park Cheol-su
34 · M · Gangseo, Seoul
Office worker · ₩3–4M/mo

“Since marrying, a stable home and my children’s future matter to me most.”

VALUES
SecurityFamily
Jeong Su-yeong
52 · F · Haeundae, Busan
Business owner · ₩4–5M/mo

“I run a shop people return to, and I enjoy trying new items on the menu.”

VALUES
AchievementOpenness

※ Example synthetic personas — not real people or identifiable individuals

MODERATOR TOOLS

What only the moderator gets to see

Tools no real focus group allows. Open a participant’s inner voice, or rewind to that moment and ask it differently.

Bus route reform roundtableCHAPTER 1 · SPEECHES 34 / 100
Moderator (you)
Under the reform, local bus headways stretch to 15 minutes — is that acceptable?
Redo from this question
Jeong Su-yeong F · 52 · Haeundae, Busan
Half my customers come by bus. Fifteen minutes would hurt the lunch trade.
INNER VOICEThat’s what I say — but if they added parking, that changes everything.
Kim Min-ji · Park Cheol-su are answering · 2Hear more
DASHBOARD
Accept 3 · Hold 2 · Oppose 1
Speech ≠ inner voice: 2 turns
Speech budget 66 / 100
@All@Kim Min-ji@Jeong Su-yeongType a question — you can call on a participantSend

※ A simplified example of the actual session screen.

Call on & re-ask

Ask the room, or single someone out and dig in. The direction always stays in the moderator’s hands.

Inner voice

LITE+

See the thought behind the public statement. The gap between the two is the insight.

Rewind

STANDARD+

Go back to an earlier turn and run it again with a different question. Not a one-shot two hours.

Persona editing

PRO

Shape the participant mix yourself, and design exactly the roundtable you need.

REPORT

From transcript to insight, systematically

When the session ends, insight summaries, opinion paths, hidden moments, and the full transcript are compiled into a report. Share it with a link that opens without signup.

REPORT — Bus route reform roundtable02 — HOW OPINIONS MOVED
Start4·1·1
Chapter 13·2·1
Chapter 22·3·1
AcceptHoldOppose

2 speeches diverged from the stance participants brought in.

Insight — The real objection isn’t the fare but the transfer count. Sensitivity to school-run timing is highest among women in their 40s.
Opinion pathHidden momentsParticipant profilesFull transcript
TRANSCRIPT

“One more transfer adds 15 minutes to my commute.”

Full transcript, speeches and inner voice by speaker
SHARE
persona-roundtable.com/r/K7H3M2P9
Report opens without signup · expiry & reissue
PRICING

Only what you open

List prices include VAT. Each monthly subscription covers one month from the payment date and renews automatically on the same day each month. If you cancel, you keep access until the end of the paid period.

FreeTRY IT
₩0
2 run credits/mo
Start free
LiteINNER VOICE
₩9,900/mo
5 credits/mo · inner voice
Start Lite
StandardREWIND
₩39,900/mo
15 credits/mo · rewind included
Start Standard
ProDESIGN
₩119,000/mo
40 credits/mo · persona editing
Start Pro
Features by planFreeLiteStandardPro
Monthly run credits251540
Sessions · reports · share links✓included✓included✓included✓included
Inner voice—not included✓included✓included✓included
Rewind—not included—not included✓included✓included
Persona editing—not included—not included—not included✓included
Credits drawn per session size
Interview
2 people · 50 speeches
0.5
S
5 people · 100 speeches
1
M
8 people · 200 speeches
2
L
10 people · 300 speeches
3
Over your credits?

Extra runs are ₩5,500 each (VAT included — flat, regardless of session size). When a roundtable runs out of credits, you can buy one right there and keep going.

Built by Youngjun Park, Dr. — researcher.

Whose story do you want to hear?

One topic line is enough to start. Refine the participant mix on the next screen.

Start free with Google →

Data: NVIDIA Nemotron-Personas-Korea (CC BY 4.0)